BIOGRAPHY

With over 20 years in fashion and design, Bam Barcena has crafted impactful designs and fostered notable collaborations with elite global brands. His creative journey has navigated diverse domains, from action-sports and streetwear to youth culture and high-end fashion. Throughout his career, Bam has transitioned between roles as Creative Director , Design Director to Art Director, partnering with industry giants such as NIKE, Converse, Vans, Uniqlo, Apple Music, Universal, NBA, Reebok, Activision, Under Armour, Herschel, Hypebeast, Medicom, Colette, and Akila, among others.

One of Bam's hallmark collaborations involved designing the Nike Kyrie Irving 5 x Rokit shoe and apparel collection, which were prominently showcased by Kyrie Irving and Nike Basketball during NBA All-Star weekend in Charlotte, NC. Additionally, his creative alliance with Converse spawned three distinctive footwear and apparel collections, ingeniously reimagining classic staples like the Chuck 70 and ushering fresh styles into the marketplace.

More recently, Bam's cultural touch with Vans Classics has revitalized three iconic shoe models: the Half-Cab, Sk8-Hi, and Old Skool. His a tribute to both his Downtown Los Angeles roots and  design studio, has introduced a novel aesthetic dimension to the brand.

Driven by entrepreneurial spirit, Bam co-founded PEACE BY PEACE STUDIOS, a venture that traverses the international design landscape, communicating powerful ideas through thoughtful design and strategy. He also played a foundational role in the community brand EXCHANGE PROGRAM, an exclusive feature in DOVER STREET MARKET, led the revival of Vision Streetwear, and showcased influential leadership as Art Director for Crooks N Castles, conducting collaborative projects with artists like FUTURA.

In product development, Bam co-founded Air 2 Air Studios, contributions include a collaborative product development with the Jordan Brand team, where he has been instrumental in evolving their pinnacle categories over the past four years, a journey he continues to forge.

Elevating design to art, Bam Barcena garners global acclaim and awards, gracing elite pages from GRIND and SENSE to Hypebeast and Complex. Alongside his wife, he's catapulted their brand into Bobby Hundreds' top 50 streetwear pantheon. Beyond accolades, Bam roots back to Los Angeles, mentoring aspiring minds and infusing communities with dreams, proving his legacy isn't just what he creates, but what he inspires.

SELECT CLIENTS

FUNCTIONS

Creative Direction
Apparel Design
Footwear Design
Experiential Design
Branding & Identity
Motion Graphics
Brand Strategy
Packaging Design
Art Direction
Graphic Arts