VANS x rokit

CONCEPT

Taking inspiration from the vibrant culture of Downtown Los Angeles, Bam Barcena and Peace By Peace Studios collaborated with ROKIT and Vans to create a collection that reflects the brand’s DNA and community roots. Featuring a muted color palette, textured side-stripes, and see-through sidewall prints, this collection merges contemporary design with storytelling, embodying the ROKIT lifestyle.

Subtle neighborhood messages are hidden in plain sight, welcoming those familiar with the brand while introducing new audiences to its core values. Both the footwear and apparel tell the story of ROKIT’s origins in Los Angeles, where skateboarding and street basketball subcultures intersect.

About ROKIT
Co-founded by Bam Barcena and supported by the creative direction of Peace By Peace Studios, ROKIT pays homage to the champions born of pavement and blacktop. Drawing from skateboarding’s diverse melting pot of backgrounds and its natural crossover with basketball culture, ROKIT’s unique vision is framed through a modern aesthetic that resonates globally.

FUNCTION

Footwear Design
Apparel Design
Concept Design
Graphic & Packaging Design